ABOUT ME.
Anna-Lena
User Researcher | UX & Behavioral Insights | Mixed Methods (Qual + Quant) | Gaming Enthusiast
I’m a UX Researcher. Not just by title, but because it’s what gets me out of bed every Monday morning, excited to dive into action.
I come from a background in B2B marketing and digital product management, but neither had the special something I found in UX research. I love that humans are beautifully irrational and that I get to turn that complexity into something that rather secretly makes their lives easier and better.
My approach is rooted in mixed methods because qualitative and quantitative data together provide a 360° view of a problem. Numbers can reveal what’s happening, but stories and context tell us why. And combining both is where the real value lies.
I thrive in agile, open, self-reflective teams where experimentation is encouraged and the atmosphere is positive. I'm also big on optimizing repetitive tasks with AI, freeing up time for deeper thinking and creative problem-solving.
Let’s connect if you’re working on something that needs sharp insights, deep curiosity and someone with a can-do attitude.
TOOLS.
Design Tools
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Figma
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Adobe XD
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Sketch
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Miro
Collaboration
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Asana
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Slack
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HubSpot
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Jira
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Confluence
Analytics & Testing
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Google Analytics 4
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Fullstory
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Heatmaps
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A/B Testing
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LimeSurvey
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Typeform
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Rapid User Testing
Supporting Tools & AI
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ChatGPT
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Perplexity
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Optmze.ai
UX Research & Methods
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Focus Groups
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In-depth Interviews
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Expert Interviews
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Observations
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User evaluation
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Rapid User Testing
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Affinity Diagrams
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Usability Studies
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Personas
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User Journey Mapping
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Service Blueprints
WORK EXPERIENCE.
Junior Customer Insight & Experience Manager
2025 - today
konversionsKRAFT AG
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Planning, preparation and implementation of qualitative and quantitative customer research analyses using various methods (e.g. interviews, surveys, user labs, persona development, focus groups)
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Developing and implementing surveys via various channels to collect and analyse data
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Creation of test scenarios based on customer requirements
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Analysing the results and deriving recommendations for action from these Developing UX concepts and supporting the creation of designs based on data-driven results to improve the customer experience
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Use and further development of AI-supported methods for data analysis and user research
Participation in the preparation, implementation and moderation of workshops in German and English
Digital Product Management, Working student
2023 - 2024
epilot GmbH
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Analysis of optimization potential for the epilot platform
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Cross-team coordination and implementation of the communication of new features to customers
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Documentation of new features using Zendesk, Userflow and Helpjuice
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Organization and preparation of manual testing sessions
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Support for UX-Design, Development, Customer Success and Project Management
Product Marketing Management, Working student
2021 - 2023
elunic AG
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Development of strategic marketing plans
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Identification and support of new, product-specific marketing measures
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Preparation, support and implementation of film and image productions
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Collaboration with customers and service providers for branding and reference stories
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Content creation for social media, trade media and the website
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Support in event marketing, project management, public relations and sales
UX/UI Design - Bachelorthesis
2020 - 2021
FRILO Software
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User-centered redesign of the user interface of the student license website of FRILO Software as part of the bachelor thesis
2019 - 2020
Graphic Design at the POS, Intern
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Design concept for a new quickstart guide for the FC7 to enhance the user experience
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Layout adaptations for artwork, light columns
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Creation of guides for suppliers etc.
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Project management
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Development of a new packaging design for the “Bring back the WOW” campaign as part of a team
Kärcher SE & Co. KG
WHAT OTHERS SAY.
Cornelia Schnell
Managing Consultant @ konversionsKRAFT AG
She approaches her tasks in UX research with great care, asks thoughtful questions, and delivers valuable input (...). I especially appreciated her proactive and creative approach to finding new valuable opportunities for our clients, combining her experiences in research and UX design with her marketing knowledge.
Lisa Benner
Director People & Culture @ konversionsKRAFT AG
I truly enjoy working with Anna-Lena. She is not only open to new ideas but actively brings fresh impulses that move teams forward. Her strong thrist for knowledge and ability to quickly grasp new topics make her a driving force in any collaboration. (...) She takes a user-centered approach and has a sharp sense of which actions create real impact.
EDUCATION.
Human-Computer-Interaction
2021 - 2025
University of Siegen
Master of Science
Final Grade: 1.6
Thesis: Experienced Learning: Participatory Concept Development For A Serious Game For The Practical Education Of Psychology Students.
Advertising & Market Communication
2017 - 2021
Media University Stuttgart
Bachelor of Arts
Final grade: 1.7
Thesis: User-centered requirements for the design concept of a student license website. An exploration using the example of FRILO Software.
FOCUS AREAS.
CERTIFICATES.
